Samsung Display showcased the industry's first transparent OLED display. This product, which boasts the highest-level of penetration, reflexibility, and color reproduction is expected to create synergy in many fields including cars, marketing, and fashion by combining with Intel's augmented reality (AR) technology.
Samsung Display unveiled an AR solution that combines its technical skills in OLED and Intel's Internet of Things technology in the Retail Asia Expo at the Hong Kong Convention Center on June 10.
This is the first transparent 55" OLED display in the world. In particular, the transparent OLED panel has a 75 percent penetration rate and a 100 percent color reproduction rate. Existing transparent LCD displays can only let 10 percent of light penetrate, and reproduce color at the level of 70 percent.
With the newly-unveiled transparent OLED display having a 75 percent penetration rate, it is possible to produce much sharper images than existing LCD panels with a 50 percent rate. Its response speed is also less than 1/1,000th of a second, and thus it is likely to be more widely used than LCD screens.