Winning Hearts and Tongues
Orion announced on June 3 that its snack brands, which have been popular for a long time in the domestic market including Goraebap, Chocosongi, and Oh! Gamja, are also enjoying popularity overseas.
In the first quarter, their products with an average history of 26 years – Goraebap launched in 1984, Chocosongi in 1984, and Oh! Gamja in 1999 – posted a total of 135 billion won (US$121.93 million) in sales in the markets of China, Vietnam, and Russia.
The company's Goraebap snack is the product that wins hearts from consumers in three countries. The snack comes in the shapes of 9 sea creatures, and it is often used as a material for games and learning for children. The company also localized products with unique flavors that are agreeable to locals, such as seafood and tomato. In particular, the product showed a 27 percent increase in sales in the first quarter from a year earlier in China.
Oh! Gamja has become the brand of potato snacks. The stick-shape snack is popular due to its crispy and melty texture. As it has won the hearts of Chinese consumers who especially love potato snacks, the product ranked first in the market share of potato snacks. In Vietnam, the product is raising a awareness using a local name that means “go, potato.”
Chocosongi is a product that can enjoy chocolate and snacks at the same time. It is getting popular in China and Russia. Since the product contains DHA, which is good for the brain, it is winning the hearts of parents of students. In China, the product is becoming popular with various promotions that help the creativity of children. In Russia, Chocosongi is being sold at more than 300 million units a year due to their love of chocolate.