Home Shopping
South Korean CJ O Shopping will launch a home shopping channel, “CJ Grand Shopping,” in Mexico at the end of this June, targeting the country’s 11 million households, CJ O Shopping said on May 26.
CJ O Shopping and the Televisa group, a Mexican media company, established a joint-stock company, “Televisa CJ Grand,” for their home shopping business in Mexico, CJ O Shopping said. The total capital invested for Televisa CJ Grand is US$23 million, half of which is from each of the two companies, CJ O Shopping said.
CJ O Shopping will be responsible for the operation of home shopping, and Televisa will be responsible for marketing and channel operation, CJ O Shopping said.
Seo Jang-won, an executive of the management strategy sector of CJ O Shopping, said that Mexico is a “strategic point of the company’s global growth.”
The company described its entry to the Mexican market as a “bridgehead” for its advance to Central, South, and North America.
The company plans to increase its overseas billings up to 50 percent by 2017 from 38 percent of 2014.
Byeon Dong-sik, CEO of the company, said the company will also “support” South Korean small and medium-sized companies’ advance to the Mexican market as retailers.