Turning East
Along with 15 small and medium sized companies in the domestic electric power industry including ENESG, Korea South-East Power Co. (President Heo Yup) and members of the Korea Electrical Manufacturers Association (KOEMA) participated in the 2015 Saudi International Electric-Electronic Exhibition, which was being held at Riyadh International Exhibition Center in Saudi Arabia for three days, from May 11 to 13.
This is the world’s largest exhibition hosted by the Ministry of Water and Electricity (MOWE) in Saudi Arabia every year, and it was the 18th exhibition this year. Six power generation companies, including KOSEP, co-sponsored the exhibition, and KOEMA conducted the exhibition in cooperation with KOTRA.
In particular, about 150 companies from 13 countries, including the United Arab Emirates (UAE), India, South Africa, Turkey, Italy, Germany, and China, took part in the expo. As domestic small and medium-sized cooperative firms in the generator, electricity, and control sectors, including the Global Trade of Power System (G-TOPS), attended the event, KOSEP established a bridgehead for them to tap into the Middle Eastern market with the aggressive promotion and marketing of products.
Through cooperation with KOTRA, KOSEP thoroughly examined participating corporations from intake to their individual main items. With the best matching using professional KOTRA experts overseas, it successfully induced pin-point consultations by buyer group and counseling on export, and raised the success rates. Also, it was considered to be a successful cooperative case between public institutions.
Meanwhile, KOSEP set the export goal for its 55 small cooperative firms at US$100.006 million (109.14 billion won) as its priority project this year, had a ceremony to proclaim its five priority projects, and is devoting its full power to accomplish these goals.