Innovative Strategy
SK Telecom will shift the focus of its business to integrated platform services covering digital content, e-commerce, new media, and convergence services. It also declared that it would double its corporate value to 100 trillion won (US$92.7 billion) by 2018 by means of the platform business. The idea is to create new markets of life value services, new media, and the Internet of Things (IoT) based on the potential of its 28 million mobile subscribers.
SK Telecom President Jang Dong-hyun had his first press conference as the president in Seoul on April 23 unveiling the company’s next-generation platform innovation strategies.
According to its plan, the company is working on new business models connecting the 3Cs of content, community, and commerce in the field of a life value platform. To this end, the T-Valley business unit has been newly established for the development of various products and services in the entertainment, media, sports, shopping, and finance sectors.
In addition, it is going to consolidate its media-sector subsidiaries in order to increase the number of people using its services to at least 15 million by 2018. At present, its BTV and BTV Mobile have approximately three million subscribers each. Also, the president announced that his company would work on various IoT business models while collaborating with other companies such as information security service providers, consumer electronics manufacturers, and furniture manufacturers.
“We will be leading the export of creative economic models as the number one mobile carrier in Korea, while making more efforts for the development of next-generation technology like 5G, artificial intelligence, and fintech, which I believe will lead to another CDMA miracle,” he said.