Galaxy S6 and S6 Edge Sell as Well as Expected

Despite high expectations, it is still surprising to see the early sales of the Galaxy S6 and S6 Edge. You cannot get the Galaxy S6 Edge even if you have money.  

Samsung Electronics started sales of the Galaxy S6 and S6 Edge in 20 countries, including South Korea, the U.S., the UK, and Germany, at the same time on April 10. 

Pre-sales surpassed 300,000 units for a week, and some products, including the Gold Platinum, are even in short supply. 

The Galaxy S6 Edge had received advance orders until April 9, a day before release. However, as more orders flooded in than expected, numerous outlets have started a second set of pre-orders for the phones as soon as the first pre-order ended.

The products are priced slightly different depending on the subsidies of mobile carriers. The lowest prices of the Galaxy S6 and S6 Edge on the market are 647,000 won (US$591.52) and 807,000 won (US$737.79), respectively. 

Due to the small subsidies, however, the number of consumers who have actually purchased the products is lower than expected. Sales outlets have said that there are a lot of consumers who come and check the Galaxy S6 and S6 Edge, but not many of them purchase the products. 

The success of the S6 was already expected. The Wall Street Journal said, “The Galaxy S6 and S6 Edge are the fruit of Samsung Electronics’ attempt to impress the whole world. At the sight of its hardware, we have come to trust Samsung Electronics.” 

According to semiconductor e-commerce site DRAMeXchange (dramexchange.com), the shipments of the Galaxy S6 and S6 Edge will reach 55 million units this year alone. The figure is increased by 10 million units from the Galaxy S5. 

KB Investment & Securities recently increased the shipments of the Galaxy S6 this year from 45 million to 50 million units. The figure is higher than the Galaxy 4 at 45 million units, which recorded the highest shipments in its first year among the Galaxy series.  

Samsung Electronics expects that the Galaxy S6 will exceed the sales record of the Galaxy S4 at 700 million units.