Kolon Industries FnC has opened the nation’s first shopping mall complex built with shipping containers. The place is called “Common Ground” and is located near Konkook University in Seoul. Kolon Industries expects the area to help grow its new distribution business.
On April 8, Kolon Industries FnC unveiled the Common Group, which consists of a shopping space, including stores related to fashion, food, and lifestyle, and a cultural space where people can enjoy performances, concerts, and exhibitions.
The Common Ground is a new concept distribution platform that embodies the Soho street and market by organically piling up 200 shipping containers. It has 56 fashion brand stores, 16 restaurants, and 1 cultural space.
Oh Won-sun, senior managing director at Kolon Industries, said, “Through Common Ground, Kolon Industries FnC, which has been in the fashion business for the past 40 years, is seeking the start of a new distribution business. With a differentiated distribution platform from existing distribution channels restricted to department stores, outlet stores, and duty free shops, we will discover domestic non-institutional brands with abilities.”
Except for its brands of Kolon FnC, the new complex shopping mall will focus on discovering and fostering new small and medium-sized company brands.
The fashion brands being sold there non-institutional and street brands, not brands entering large distribution networks like famous department stores. Some examples include Evajunie, Waysspell, Moonshot, New Era, Vans, Waylon, and Brownbreath.
The mall also has smaller but popular restaurants such as Dore Dore, Able, The Booth, Analog Kitchen, Girl Mill or Sobang, and Kimchi Bus.