The Ministry of Culture, Sports and Tourism, in conjunction with the Korea Visit Committee, will hold the “Korea Summer Beauty Sale” for a month from July 20 to August 20.The Korea Summer Beauty Sale is a public-private partnership event held with the participation of the K-Tourism Cooperation Team
South Korea was the world’s largest luxury goods consumer in previous year with an average spending of US$325 per person (as estimated by Morgan Stanley), surpassing the United States and China to rank first globally. However, the situation has significantly changed this year due to the economic dow
Mercedes-Benz has cut the price of the Mercedes-Benz E-Class by up to 11 million won from June. This is largely due to BMW’s May promotion to sell its vehicles at prices up to 10 million won or more off, depending on the models.On July 9, Mercedes-Benz is offering up to US$11 million in discounts fo
SK Group has launched all-directional support for the success of Korean Arts Week in New York City where it is participating as the main sponsor.According to the SK Supex Pursuit Council on July 9, SK Group is implementing various support measures for the success of Korean Arts Week, which will be h
The following article was written by James Tosdevin, a teacher and the Senior School Global Citizenship and Sustainability Lead at Dulwich College Seoul.From one extreme weather event to another, we are constantly reminded that the climate crisis is real and that we need to act immediately. One of h
The number of luxury cars costing more than 300 million won registered in Korea has crossed the 6,000 mark. Foreign luxury car brands such as Rolls-Royce, Ferrari and Bentley are eyeing the growing Korean luxury car market.Korea had a total of 6,299 luxury vehicles that cost more than 300 million wo
Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard, is introducing a digital label system with a QR code in an effort to promote responsible alcohol consumption. With a pilot system application starting in July 2022 across Europe, the company is planning to int
Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard, announced that it held a special lecture to help build a sustainable bar culture.The special lecture was offered on June 26 as part of the Bar World of Tomorrow training program that Pernod Ricard Korea has be
Nurihaus, which operates the global influencer community Nuri Lounge, headed by CEO Baek Ah-ram, and Ecomobi, led by CEO Truong Cong Thanh, a key player in building the creative career for creators with the first all-in-one monetization platform for Creators in Southeast Asia, have announced the sig
Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard, announced its implementation of a wellbeing campaign for its employees in celebration of this year’s global ‘Responsib’ALL Day’ on 16th June.This day is part of Pernod Ricard’s global initiative Responsib’ALL
Fairtrade Korea proudly participated in the highly anticipated 41st edition of Seoul Food, held at KINTEX in Goyang, Gyeonggi-do, from May 30 to June 2, 2023. The event, hosted by the Korea Trade-Investment Promotion Agency (KOTRA), witnessed a significant increase in awareness among domestic compan
Twenty-five percent of households in Korea have pets such as dogs and cats and spend more than 150,000 won per month on their care.The number of pet-keeping households in Korea came in at 5.52 million as of the end of 2022, with one in four households having a pet, said the 2023 Korean Pet Report re
Pernod Ricard Korea, the Korean unit of the wine and spirits company Pernod Ricard, announced on June 5 that it will operate the Drink More Water campaign in Korea as part of the Pernod Ricard Group’s promotion of responsible drinking across Asia.Pernod Ricard Group has been busy implementing the fo
Daniel Mayran, the chairman of Bluebell Korea, received the "Chevalier de l'Ordre des Arts et des Lettres" (Knight of the Order of Arts and Letters) from the French Ministry of Culture in a ceremony held in Paris on Friday, according to Bluebell Korea on Tuesday.Mayran is also the director of gr
By the end of this month, “Five Guys,” one of the top three American burger chains, will be launching its first branch in the Gangnam district of Seoul, South Korea, drawing attention to competition in the premium burger market.According to industry insiders on June 1, In-N-Out Burger, the only one
The Lounge, a luxury destination on the uppermost floor of Park Hyatt Seoul, presents the 2023 Bingsu Selection. Featuring Cherry, Honey Gold, Persimmon, and Mango varieties, this year’s bingsu menu offers epicurean relief from the early summer heat.Cherry Bingsu, recommended by Executive Chef Baek
Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard, announced that it has partnered with Junior Chamber International Korea (JCI Korea) to launch the ‘Drink More Water’ responsible drinking campaign.In line with its Sustainability and Responsibility roadmap ‘Go
Foreign franchise companies continue to make forays into the Korean market. While various types of food brands such as hamburgers, chicken, and coffee shops have already established themselves locally, there are still many companies that are poised to enter.However, there is no guarantee that all br
The Korea Ginseng Corporation (KGC) signed a sponsorship agreement with LPGA star Andrea Lee on May 19 (local time).Andrea Lee, a Stanford alumni who turned pro in 2019, is considered one of the most watched golfers in the U.S. after winning the LPGA's Epson Tour and the Cambia Portland Classic
SK Group will sponsor a large-scale art festival and Korean cultural event in New York City this summer.According to the SK Supex Council on May 14, SK E&S, SKC, SK On, SK C&C, and SK E&C will be the main sponsors of the Lincoln Center’s Summer for the City, which will run in New York City from June