KB Kookmin Bank announced on Dec. 28 that it has disclosed an ad video in Indonesia that features the BTS, a global K-pop superstar boy band who has been working with the bank since 2018.In this ad video, Kookmin Bank shares its great vision to become a star of Indonesian finance that satisfies the
The Ministry of Culture, Sports and Tourism and the Korea Institute of Sport Science said on Dec. 21 that Son Heung-min’s economic effect is estimated at 1,988.5 billion won. Earlier, in September this year, the ministry and the Korea Culture & Tourism Institute estimated the effect of BTS at the to
The author is an analyst of NH Investment & Securities. She can be reached at hzl.lee@nhqv.com. -- Ed. We raise our TP on YG Ent from W55,000 to W62,000. Blackpink’s position as a global force is strengthening thanks to rising awareness of the group in Western markets. The company is securing earnin
Samsung Electronics announced on Oct. 8 that consumers can now enjoy BTS’ “Dynamite” music video, the song that recently topped the Billboard chart, in Samsung TV retail stores around the world.The music video for ‘Dynamite’ reached 400 million views on YouTube after its release on Aug. 21. The vide
LG Electronics is entering the microLED signage market. The company announced on Sept. 10 that it has released a microLED billboard under the brand name of LG MAGNIT. The name is a combination of "magnificent" and "nit," a unit of luminance. It means providing amazing picture quality with excellent
When the BTS’s digital single "Dynamite" topped Billboard's Hot 100 Chart, 46 million tweets came out in three days.A large number of tweets using keywords related to the BTS were posted on Twitter for three days from Aug. 31 to Sept. 2 when Billboard rankings were released, Twitter said on Sept
The author is an analyst of KB Securities. He can be reached at drlee@kbfg.com. -- Ed. Big Hit Entertainment submits stock registration reportOn Sept 2, Big Hit Entertainment submitted its stock registration report, with new shares corresponding to 20.0% of total no. of shares issued. The IPO size (
Hyundai Motor Co. and Genesis announced on Aug. 4 that they have won seven 2020 Red Dot Design Awards. This year, the companies took the ‘Best of the Best’ and six Winners all in the Brand & Communication Design area.The ‘Best of the Best’ under the Advertising category (subcategory Integrated Campa
The author is an analyst of NH Investment & Securities. She can be reached at hzl.lee@nhqv.com. -- Ed. BLACKPINK’s How You Like That has set new records on Spotify and YouTube, confirming increased global awareness of the group. The group is also expected to set a new K-pop record for the Billboard
Kakao will introduce brand search ads to its messenger app Kakao Talk, following the launch of Talk Biz Board, a platform for banner ads put at the top of Kakao Talk screen.The move is seen as an attempt to further promote advertising, a major source of revenue for IT platforms. But it risks turning
LG Electronics has recently installed an extra-large, high-definition LED digital signage on one of Seoul’s most bustling streets in Gangnam.LG’s eye-catching LED digital signage solution is hard to miss -- it is 21.8 meters tall by 12 meters wide. Two strikingly vibrant 10,000 nit displays are embe
Hyundai Motor Co. is commemorating Earth Day with a new film as part of its Global Hydrogen Campaign with the global K-pop group BTS.The newly released film features spectacular sceneries with BTS members each highlighting a beautiful element of the great nature that we must treasure: ‘emerald ocean
Hyundai Motor unveiled a Global Hydrogen Campaign video starring BTS, the world’s most popular K-pop super band, at Times Square in New York City on Feb. 21 (local time).The video played at the Marriott Marquis Hotel Billboard at the heart of New York's Times Square, the global commercial, finan
Hankook Tire has agreed to extend its global marketing partnership with Spain's prestigious football team, Real Madrid, to the 2022-2023 season.A signing ceremony was held at Santiago Bernabeu, Real Madrid's home ground, on Jan. 17 (local time) in the presence of Hankook Tire's European
As K-pop boy band BTS will make an appearance at the Grammy Awards, which is considered the most prestigious award in the U.S. music industry, Netmarble Corp., which is currently producing a BTS-themed mobile game, is elated. BTS will be one of the presenters at the 61st Grammy Awards to be held at
“Baby Shark,” a viral children’s song released by a Korean company, debuted at No. 32 on the Billboard Hot 100 list dated Jan. 12.The addictive song was released by Pinkfong, a South Korea-based educational brand, in 2016. While the origin of the song is known to date back decades, Pinkfong’s versio
South Korean President Moon Jae-in has made a lot of efforts for North Korean leader Kim Jong-un’s visit to Seoul. On the plane flying back to Seoul after his recent brief encounter with U.S. President Donald Trump during the G20 summit in Argentina, the South Korean President told reporters that th
The Korean boy band BTS has topped the US Billboard for the second time, rewriting K-Pop history.According to the Billboard News, which introduced the latest chart on September 3, BTS’ repackage album “LOVE YOURSELF 結 ANSWER” released on August 24 was on the top of Billboard's main album chart,
Hyundai Motor will sponsor top-division professional football league teams in five European countries -- France, the UK, Spain, Germany and Italy.Hyundai Motor announced on July 24 that the Korean automaker would sponsor the football club AS Roma in the Italian soccer league Serie A and the Hertha B
Kookmin Bank is about to release a bankbook and check card endorsed by Korean boy band BTS. Thanks to the global popularity of the seven-piece group that has won the Billboard charts in the US, Kookmin Bank’s release of new products based on BTS is gaining attention.Kookmin Bank plans to launch “BTS