There is a prospect that a new era will open in three years where the entire population of 50 million people across the nation can receive anything with a day of ordering it with free shipping.On March 27, Coupang announced its intention to expand its Rocket Delivery service to encompass the majorit
A huge wave that began with Chinese e-commerce platform AliExpress is now on the horizon, making it to more difficult to predict the future of the Korean e-commerce market.While Korean e-commerce players are competing fiercely for survival, the United States, China, and other Asian countries have jo
Chinese e-commerce giant Alibaba Express announced a consumer protection policy on March 14 that offers unconditional returns and refunds within 90 days for cross-border online purchases. Additionally, it has officially launched a customer service hotline and plans to invest about 1.5 trillion won o
Coupang announced on March 11 that it has expanded its “Rocket Direct Purchase” service to Japan. The company has been expanding its direct purchase regions, starting from the United States in 2017, followed by China in 2021 and Hong Kong in 2022.Coupang’s decision to add Japan to its Rocket Direct
Coupang announced on March 11 that it will launch the Rocket Cross-Border Shopping Service in the cross-border shopping of goods from Japan, after the United States, China, and Hong Kong.Rocket Direct is a cross-border shopping service provided by Coupang. Coupang has been expanding its service for
More and more small and medium-sized food manufacturers that produce and supply Coupang’s private label products are succeeding in achieving a “second leap.”Coupang announced on Jan. 31 that three small food manufacturers in explosive growth regions, with sales that have increased from 3 to up to 29
Executives and experts from domestic e-commerce companies such as Coupang are collaborating to develop strategies in response to the aggressive expansion efforts of Chinese e-commerce platforms including AliExpress and Temu.According to industry sources on Feb. 14, the Ministry of Trade, Industry an
On Feb. 8, the Fair Trade Commission (FTC) unveiled its agenda for the year, intending to elevate the criteria for designating business conglomerates subject to disclosure. Criticism has been directed at the regulations governing the disclosure of business groups as they are unique to South Korea. T
The feared situation has finally emerged for China’s e-commerce giant AliExpress, which ambitiously entered the South Korean market by prioritizing cost-effectiveness.In particular, consumer dissatisfaction is pouring in regarding services and customer responses, which have been consistently critici
Netflix, leading the over-the-top (OTT) online video streaming industry in subscription rates, has been found to trail behind YouTube Premium and Tving in user satisfaction, according to a survey.Consumer Insight, a telecommunications research institute, announced on Feb. 5 that this result emerged
The upcoming introduction of Alibaba Group’s B2B shopping platform “1688.com” to the domestic market has raised concerns within the domestic e-commerce industry. The sector is already grappling with the competitive pricing strategies of Chinese direct procurement platforms such as AliExpress and Tem
Alibaba’s international service, AliExpress, has been attracting Korean brands with a ‘zero commission’ policy, potentially disrupting the domestic e-commerce market dominated by Coupang and Naver Shopping.According to the retail industry on Jan. 30, AliExpress is waiving commission fees for Korean
The author is an analyst for NH Investment & Securities. He can be reached at jaemin.ahn@nhqv.com -- Ed.Mobile Device Distribution Improvement Act abolished 10 years after implementationOn Jan 22, the Korean government announced its decision to abolish three regulations closely related to public liv
In a trend led by younger demographics, traditional TV viewership is diminishing, whereas the use of Over The Top (OTT, or online video streaming) services is rapidly expanding, even among the elderly. The Korea Communication Commission announced these findings in its “2023 Broadcast Media Usage Beh
Recent data indicates that the number of mid-sized companies playing a crucial role as the “backbone” of the domestic economy increased by nearly 100 last year. Both the total revenue and operating profit of mid-sized companies saw an increase of around 10% compared to the previous year, and investm
In the latter half of this year from July to November, the top-ranked app in domestic shopping categories for downloads, according to data from IGAworks, is the Chinese app Temu. Temu’s monthly active users (MAU) have surged sevenfold in just three months. The market share of AliExpress, the oversea
Chinese online retail giant AliExpress has emerged as the fastest-growing app in South Korea this year. According to WiseApp, an app and retail analytics service, AliExpress is the app that has had the most users in South Korea over the past year. AliExpress had only 3.36 million users in January, b
The Fair Trade Commission (FTC) of Korea has decided to promote the enactment of a platform competition promotion act, which will designate large platforms that dominate the market as market dominators and prohibit them from engaging in unfair competition practices such as getting preferential treat
Coupang is making a significant entry into the 500-trillion-won luxury market by acquiring Farfetch, the world’s largest luxury platform. Farfetch boasts a collection of 1,400 luxury brands, including Chanel and Hermes, catering to global consumers in 190 countries such as the United States and the
CJ ENM’s over-the-top (OTT) media platform Tving and SK Square’s Wavve are set to merge. Discussions of the merger between the two companies began in 2020 but had not progressed due to differing views on the specifics. However, discussions have recently accelerated.The merger of Tving and Wavve is a