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Emart’s Flying Store floats around malls offering free wifi and easy access to Emart’s retail site.

Leading Retail

7 February 2014 - 6:06pm

The way that convenience retailers operate in Asia, using customer insight to shape their offer to a level unprecedented in the Western markets, is starting to make businesses in the latter economies really sit up and take notice. Asian retailers’ assortment and adjacencies are all driven by the lifestyle needs of the shopper – unlike many of their European counterparts – with legacy pricing models that prioritize cost and efficiency in store operations.  

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