Global Expansion: Lapothicell Accelerates Its Global Expansion after Making Successful Foray into Singapore | BusinessKorea

Sunday, March 18, 2018

Lapothicell in Sasa Shop in Singapore.
Lapothicell in Sasa Shop in Singapore.
4 January 2017 - 11:30am
Lee Song-hoon

Lapothicell was developed through all of technology and know-how accumulated by Kukje pharmaceutical researchers under the concept of "Real Derma-Cosmetic" over the past 57 years and launched with much fanfare in June last year. The product has been accomplishing remarkable achievements based on its quality and specialized features.

Lapothicell launched its aggressive growth strategy by turning a green light for its success in overseas markets following its advancement into Singapore in just six months of its launch. Since entering OG, BHG, and Robinsons Department Stores in Singapore in September last year, the product accomplished a splendid feat of hitting 20 branches of Asian Beauty Store "Sasa" in Singapore.

As Kukje Pharma is concentrating on selling Lapothicell in other stores in addition to Sasa as part of its expansion of sales channels in Singapore in the first half of this year, it is expected that Lapothicell will be distributed by way of more sales channels. On top of that, now that the company is expected to receive a sanitary certificate for its entry into China and Hong Kong in the first quarter, the company will put a spur to the product’s rapid growth in global markets.

Lapothicell is gaining in popularity at home and abroad with its signature product 'Peeling Booster' which underwent five clinical trials to treat acne, keratin, skin irregularities, blackheads and whiteheads. Therefore, the product is getting much attention from many Southeast Asian buyers to participate in beauty fairs.

A lot of attention is being paid to whether or not Lapothicell will fare well as strategy to accelerate the growth of Lapothicell is strengthening with the smooth expansion of domestic and foreign channels and the widening of selection following a feat of exporting Lapothicell products. 



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