Global Popularity: Sales of Shin Ramyun Topped 10 Trillion Won | BusinessKorea

Thursday, June 29, 2017

International TV commercial for Nongshim Shin Ramyun.
International TV commercial for Nongshim Shin Ramyun.
SEOUL, KOREA
17 February 2016 - 10:45am
Lee Song-hoon

Nongshim announced on February 17 that the cumulative sales of its Shin Ramyun broke the 10 trillion won mark at the end of last year.

The domestic sales of the instant noodle totaled approximately 450 billion last year, equivalent to about one-fourth of the size of the domestic market. The company added that it would further increase the ratio of the overseas sales of the product from 35% to at least 50% in the near future.

“We made a step forward to joining the ranks of world-famous food brands by exceeding 10 trillion won in sales with the Shin Ramyun alone,” the company said, adding, “We will keep nurturing the brand of the Shin Ramyun so that it becomes a byword for instant noodles as Coca Cola is for sodas.”

The product is already well known to a large number of Koreans living abroad, tourists, etc. As one of Korea’s main export items, it has enjoyed a huge popularity in many countries, including not only Japan and China but also those in the Middle East, Islamic world and Latin America. It is said that even some foreigners do not know about Korea but have heard of the Shin Ramyun, which shows how much it is popular with people around the world.

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