Highest-flying Flag: Lotte Displays Huge South Korean Flag on Lotte World Tower | BusinessKorea

Saturday, January 21, 2017

The flag installed on Lotte World Tower.
The flag installed on Lotte World Tower.
SEOUL, SOUTH KOREA
7 August 2015 - 2:45pm
Jung Suk-yee

Marking South Korea's 70th anniversary of Liberation Day this year, Lotte Corporation announced on Aug. 6 that it has completed installing a large Korean flag on the 70th floor of Lotte World Tower, the tallest building in the nation.

The huge Korean flag installed in Lotte World Tower on Aug. 6/The huge Korean flag is put up on a total of 336 curtain wall windows from the 57th to 70th floor sections of Lotte World Tower. It is 36 meters wide and 24 meters long, to symbolizes that Koreans withstood 36 years of Japanese colonial rule.

The height of the Lotte World Tower’s 70th floor reaches about 304 meters from the ground and the area of the Korean flag is 864 square meters, or 262 pyeong. It is therefore both the largest and highest-flying Korean flag ever seen.

Lotte Corp. spent more than 100 million won (US$85,609) to install the Korean flag. From Aug. 3, the company had installed the flag by making use of two 43-ton building maintenance units (BMUs), which are positioned on the 73rd floor of Lotte World Tower. Recording the whole process in a time-lapse video, it will hopefully remind Korean people of the meaning of the 70th anniversary of Korea's liberation.

It will also display “My Liberation”, Seoul City’s memorial emblem of the 70th anniversary of Korea's liberation, on the outer wall from the 43rd to 58th floors of Lotte World Tower, under the Korean flag, until Aug. 11. Moreover, the government’s memorial emblem of the 70th anniversary of Korea's liberation will be put up on the upper part of the main entrance of Lotte World Mall's Avenuel.

Lotte Corp. CEO Noh Byung-yong said, “Celebrating the 70th anniversary of Korea's liberation, we have installed the Korean flag on the 70th floor of Lotte World Tower, the tallest building in the country, so that we can think about the meaning of Korea’s independence once again. Through the Korean flag, which is high up as our national power, the company expects to inspire patriotism as well.”

Lotte World Tower is a 123 floor, 555 meter tall skyscraper currently under construction. Once completed at the end of 2016, it will be the tallest building in Korea. As of Aug. 4, 103 of the core wall and 93 of the curtain walls of the projected 123 floors are currently under construction.

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