Inexorable iPhones: iPhone Expected to Sell 54 Million Units in Q1, Straining Samsung | BusinessKorea

Friday, August 26, 2016

The new Samsung Galaxy S6 and S6 Edge
The new Samsung Galaxy S6 and S6 Edge
SEOUL, SOUTH KOREA
16 March 2015 - 12:00pm
Jung Yeon-jin

A forecast raises that Apple’s iPhones, which recorded the highest sales in Q4 last year, will continue their upturn in Q1 as well. In that light, Samsung Electronics is tensely waiting for its release of the Galaxy S6.    

Morgan Stanley prospected on March 15 that the sales of iPhones in Q1 this year will amount to 54 million. 

The figure is a 24 percent increase from 43.7 million in sales in Q1 last year and 72 percent of the all-time high of 74.5 million units sold in Q4 last year.

Global financial services firms UBS and Barclays are expecting that iPhone sales will reach 58 million and 54 million, respectively. Since these are conservative estimates, it can possibly sell more. 

Accordingly, Samsung Electronics’ Galaxy S6, which will be released at the beginning of next month, will be the major variable in the sales of iPhones after Q1.

The Galaxy S6 recently earned favorable reviews at the Mobile World Congress 2015 and in media all over the world. 

A source in the industry said, “At the moment of Samsung Electronics just recovering its confidence through the Galaxy S6, the continued uptrend of iPhones will be a large burden for Samsung. The leader in the market will be decided only when the Galaxy S6 actually comes into the market.” 

Until now, the accumulated sales of iPhone 6s have totaled 66.5 million, while there have been 700 million shipped.

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