Divided Responses: 50,000 Tizen Phone Z1s Sold 10 Days after Launch in India | BusinessKorea

Tuesday, October 25, 2016

The Samsung Z1, with Tizen OS.
The Samsung Z1, with Tizen OS.
27 January 2015 - 3:50pm
Jack H. Park

Samsung Electronics has reportedly sold over 50,000 units of its first Tizen-enabled Z1 in India only 10 days after its launch. The number is higher than initially thought.

Currently, Samsung is producing the Z1 in its factory in India to increase its price competitiveness. The Android phone maker is also considering whether or not to roll out the Tizen phone in Bangladesh. According to local news outlets, the new model is also expected to be released in Bangladesh in February.

“The sales volume of the Z1 exceeded our expectations,” said Asim Warsi, vice president of Mobile and Information Technology at Samsung India on Jan. 26. He added, “I think that the new model widened consumer choice in terms of prices and product performance.” News outlets in India reported that Samsung sold over 50,000 units of the Tizen phone just two weeks after its introduction to the country.

The new model has a 4 inch display, a 1.2GHz dual-core processor, a dual SIM card, and a 1500mAh battery. It is being sold for 5,700 rupees (100,165 won, or US$92.75) in India.

The strength of the Z1 lies in a simple user experience based on the light and fast Tizen operating system (OS), in addition to its low cost. What is also noticeable is that Samsung provides locally-specialized content to consumers in India. The Korean tech giant showcased Club Samsung, where 70 live TV channels and over 230,000 songs are available, and Joy Box, which enables people to enjoy TVs, movies, and music content in line with the launch of the new model.

Nevertheless, news organizations in India are pointing out that it is too early to declare the success of the Tizen phone. International Business Times India Edition said, “The model has a competitive advantage in the fast speed of the Tien OS and great battery life.” The newspaper added, "But we need more time to talk about the success or failure of the Z1.”

Reuters recently reported that the Tizen phone has received a cold response from the Indian market, owing to insufficient apps and lower specs than low-priced Android phones. Only thousands of apps are available for the Tizen OS. Thus, the launch of the Z1 can be characterized as a success or failure only after reviews by consumers who bought the phone become widely available in the market.


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