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LED TVs are rising as the next hot ticket for TV manufacturers around the world.
16 March 2010 - 1:23am

2010 is expected to herald the beginning of the boom of light-emitting diode liquid crystal display LED TVs. In 2010, the LED TV market size is expected to total 32 million units, ushering in the era of the LED TV according to Displaybank, a major market researcher of the display and solar industries.

Samsung Electronics has targeted sales of 10 million LED TVs in 2010. LG Electronics aims to sell approximately six million LED TVs among its 24 million LCD TVs. On the other hand, Sony and Sharp are aiming for sales of six million LED TVs in 2010. According to TV market experts, sales of LED TVs are expected to grow as they possess various market strengths, such as being environmentally friendly and possessing low power consumption. These experts expect the global LED market to reach roughly 129 million units in 2013, accounting for approximately 60% of the entire global LCD TV market.

TV manufacturers are now able to use an LED backlight instead of the standard cold cathode fluorescent lamps (CCFLs) used in most LCD televisions. An LED backlight provides several benefits over CCFL backlight TVs, in particular higher brightness. Furthermore, LED-backlit LCD TVs boast a longer life and better energy efficiency than other TVs, and unlike CCFL backlights, no mercury is used in their manufacture.

Samsung Electronics is aggressively promoting LED TVs as its next-generation cash cow. The company recently unveiled the next generation of its award-winning LED back-lit TVs, featuring a first of its kind built-in 3D processor, connected interactive experiences and innovative, trend-setting designs that feature a wide range of options designed to match the decor of almost any living room. This year's flagship series, the 9000, recently received the 2010 CES Best of Innovations award. Perhaps most notably, Samsung offers its most versatile LED TV lineup, which ranges from entry level HD offerings to its highest performing full HD TV's ever, in a variety of screen sizes.

With eight different product series', and screen sizes ranging from 19” to 65”, this is the industry's largest lineup of LED TVs to date. From the award-winning 9000 Series, to the Innovations Honoree 7000 and 6500 Series, consumers have virtually an unlimited choice of models to fit their individual entertainment preferences and lifestyle. The flagship 9000 series is without doubt Samsung's most impressive HDTV to date - the quintessential slim LED TV with a premium touch-screen remote control and built-in 3D technology, setting a new standard for jaw-dropping home theater picture quality and connectivity. The world's slimmest fully integrated LED TV, the 9000 Series was designed to end all depth competition, and raise the bar yet again with an innovative stand that includes a built-in tuner.

Meanwhile, the 7000, 8000 and 9000 Series' all include Samsung's proprietary built-in 3D processor and emitter that enables compatibility with multiple 3D standards, including half and full HD resolution formats as well as the Blu-ray Disc Association approved “Blu-ray 3D” standard. Furthermore, Samsung's 3D system delivers a picture using a full color spectrum, providing an unbelievable, immersive viewing experience.

Along with the company's 3D Blu-ray player (BD-C6900), Samsung offers a complete solution, allowing consumers to bring the 3D theater experience home. For those who want to add the third dimension to their regular TV viewing, Samsung has included auto-conversion technology in its 3D processor, transforming 2D content into 3D in real time, and allowing consumers to increase the depth and clarity of programs, such as a live football game, and making them believe they are part of the action.

With built-in Ethernet connection and wireless-ready capabilities, the 2010 LED TV lineup is ready to meet the growing consumer demand for “content without borders.” The upgraded Internet@TV feature now includes Samsung Apps, providing consumers with an expanded, easy to navigate selection of content and applications from leading services such as Accedo Broadband, AccuWeather.com, the Associated Press, Blockbuster, Fashion TV, Netflix, Picasa, Pandora, Rovi, Travel Channel, Twitter, USA TODAY, and Vudu. Applications can be downloaded and viewed all while watching TV. All of the premium LED TVs, from the 6500 Series up, will feature the upgraded Internet@TV with Samsung Apps.

Samsung explained that its premium LED TVs will boast unsurpassed picture quality thanks to the use of Samsung-developed technology that merges the advantages of LED edge-lighting with the control of local dimming technology used in directly back-lit LED televisions. This technology, along with Samsung's high-efficiency LED light source and proprietary picture enhancement engine with video processor, ensure unsurpassed picture quality with vibrant colors, deep blacks and better contrast ratios.

Moreover, all these functionalities are delivered without compromising on the energy efficiency that Samsung LED TVs are known for, as well as meeting even higher standards of sustainability. All models exceed the more stringent EnergyStar? 4.0 guidelines, and are considered the highest performing, most eco-conscious HDTV products the company has ever released.

Meanwhile, in an attempt to take the lead in the LED TV market, LG has been promoting its INFINIA, an innovative new range of LED HDTVs, as the key growth engine for 2010 in order to achieve its ambitious goal of becoming the top global player in the TV market. The new INFINIA HDTV series was unveiled last year under a borderless design theme. The INFINIA range will be fundamental to LG's mid-and long-term plans to drive growth through 2010 by providing seamless connectivity and limitless access to online content by NetCast Entertainment Access, Skype calls and DivX movies.

LG has also developed and launched LED TVs. With a frameless design, LG's SL9500 model is designed for a whole new viewing experience. Unlike conventional TVs, LG's unique single layer design virtually eliminates the space between the screen and the bezel, allowing them to seamlessly blend together. Its intelligent sensor automatically controls the brightness and color of the picture by responding to lighting in the room and therefore reducing energy wastage.

Bluetooth technology means a world without wires, in which people can instantly view images or documents on their TV. The model features an advanced Bluetooth system which enables users to connect to mobiles, headsets, notebooks and PCs, providing a totally synchronized home entertainment experience. With a contrast ratio of 3,000,000:1, LG TVs latest LED backlight technology provides people with crystal-clear images, deeper blacks and the most realistic colors available today. It will also save users money by reducing their electricity bills, thanks to LED backlight technology that cuts power consumption by an incredible 40% when compared with LCD technology. LG LED backlighting also saves on space, resulting in an ultra-slim design that can be hung on the wall like a picture frame.

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