Getting Difficult to Make Money: Google to Tighten the Standard for Showing Ads on YouTube | BusinessKorea

Sunday, February 25, 2018

The standard for placing ads on YouTube has become stricter.
The standard for placing ads on YouTube has become stricter.
Seoul, Korea
18 January 2018 - 10:30am
Michael Herh

As the standard for placing ads on YouTube, the world's largest video site, has become stricter, ads are likely to vanish from a number of unqualified channels on the website.

"We are committed to protecting our users, advertisers, and creators," Google running YouTube said in a statement on January 16 (local time).

"We took some actions to protect our advertisers from inappropriate contents last year. But we know that we need to make more efforts to make sure that their value ​​and ads match," YouTube said. "YouTube should not be a space for scoundrels.”

The policy focuses on significantly strengthen criteria for allowing ads on YouTube channels. In the past, when the total number of subscribers to a YouTube channel reached 10,000, it was possible to carry ads according to the YouTube Partner Program (YPP) but in the future, it will be possible only when a channel hit 4,000 view hours over the past 12 months with 1,000 subscribers. This policy aims to preclude violent videos from being used as advertising windows.

In addition, Google will strengthen the GooglePreferred Service which commends popular videos and transparently disclose advertisement information to advertisers.

Google is trying to appease companies concerned that their ads will appear on inappropriate videos such as deleting 150,000 videos harmful to kids on the YouTube website.

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