Missing the Mark: Galaxy S6 Sales to Fall Short of Expectations | BusinessKorea

Thursday, January 18, 2018

The Galaxy S6 and S6 Edge.
The Galaxy S6 and S6 Edge.
23 April 2015 - 6:45pm
Cho Jin-young

According to data, sales of the Galaxy S6 have fallen far short of a total of 300,000 pre-orders for 10 days after the launch. With the high number of pre-orders, Samsung Electronics said that it was expecting to sell over a whopping 70 million units of the Galaxy S6 and S6 Edge this year, which is the firm’s largest ever. However, some say that the market response falls short of the expectations after the launch of the device.

According to the industry on April 22, Samsung has managed to sell just over 200,000 units of the Galaxy S6 series for 10 days from April 10.

The figure accounts for about 67 percent of the estimated pre-order figures of 300,000 units, which means that the actual sales will fall short of the pre-orders after release.

As the pre-orders recorded 300,000 units before the release, the rumors came out in the market that the Galaxy S6 would surpass the sales of the Galaxy S4. Shin Jong-kyun, CEO of Samsung Electronics’ mobile division, also said, “We are watching whether the sales of the Galaxy S6 will set a record high mark of 700 million units.”

Even taking a look at the sales of cases and protective films that can measure the preference of the smartphone, the Galaxy S6 is showing less popularity than expected.

An official from the industry said, “When the iPhone 6 hit the market, it showed a short supply of its cases and protective films. However, the sales of the Galaxy S6 accessories are similar to the figure of the previous Galaxy S5.”


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