Samsung Electronics is releasing Avengers-themed accessories for the Galaxy S6 and the Galaxy S6 Edge.
At the Galaxy S6 World Tour Seoul event being held in Seoul on April 9, Samsung Electronics Vice President of Design for Samsung Mobile Lee Min-hyuk said, “Following the Avengers open theme, consumers now can enjoy Avengers-edition accessories based on various characters in the film.”
The Avengers are the most prestigious and powerful super-hero team in the Marvel comics universe, and include such heavyweights as Iron Man, the Hulk, Thor, and Captain America. An Avengers film was recently completed in Seoul.
It is the result that the company quickly adopted to consumer reactions after it unveiled the Galaxy S6 and the Galaxy S6 Edge on March 1. At that time, consumers edited the photo of the product to include the Hulk character after they saw the emerald green color of one of the Galaxy S6 Edges.
At that time, Lee Young-hee, head of global marketing for mobile communications at Samsung Electronics, suggested the possibility of the launch, saying, “We can launch the Avengers Edition in the form of wallpapers through cooperation with Marvel, and also can discuss commercialization of these in other forms.”
One function of the Galaxy S6, called open themes, allows users to change everything into a theme that suits their taste from wallpapers to applications, icons, and messages.
Also, Samsung Electronics is planning to launch Galaxy S6 accessories in cooperation with various fashion companies, other than the Avengers Special Edition.
The company will also sequentially release a total of 20 covers through cooperation with various fashion firms, including Kate Spade, Mont Blanc, Swarovski, Buttons, Rebecca Minkoff, and Romero Britto.