Galaxy Round & Gear: Are the Revolutionary Products Just Pilots? | BusinessKorea

Friday, March 27, 2015

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The Galaxy Round and the Galaxy Gear, two products that are turning out to be less than stellar.
The Galaxy Round and the Galaxy Gear, two products that are turning out to be less than stellar.
18 November 2013 - 3:55pm

Samsung Electronics’ latest advancements in technology, the Galaxy Round smartphone and the Galaxy Gear watch, have failed to gain the attention of domestic customers.

According to the related industry sources on November 14, Samsung Electronics released the curved smartphone Galaxy Round on November 10, but the product currently shows daily sales of under 100 units. Its cumulative monthly sales fall under 10,000 units. 

Also, on September 25, Samsung Electronics released the Galaxy Gear in time for the wearable computing generation. Yet this product has cumulative sales under 50,000, with daily sales of only 800-900 units. These low sales values for the Galaxy Gear are far below the initial expectations of the industry.

The related industry evaluates the purpose of Samsung’s rushed release of the Galaxy Round as not for large sales, but as a test product to earn the reputation of creating the world’s first flexible smartphone. In fact, Samsung was aware of this, and did not initiate global sales. It also decided not to produce any more units after the initial 50,000.

An industry representative said, “The Galaxy Round has a thick center because Samsung has not been able to mass produce curved batteries, and its display is not perfect with additional tempered glass, making the product thick and heavy.” Also, he added, “It shows no advantages of a flexible smartphone except its grip, which is being used as its only marketing point.”

On the other hand, the Galaxy Gear was evaluated as a next-generation product synergizing with smartphones. It received global marketing along with the Galaxy Note 3. However, the results were not too great.

Actually, Samsung Electronics increased the number of devices available for use with the Galaxy Gear from the initial Galaxy Note 3 to the Galaxy Round, Galaxy S4, Galaxy S4 LTE-A, Galaxy S3, and Galaxy S3 LTE. This was a measure to recover the first slow sales, but the market is still not responding well. 

Mobile device industry associates say, “These Samsung products are more of a test than revolutionary,” and added, “Customers and producers have more interest in Samsung’s next models for release next year.”


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