Mobile Market Saturation: Only 53% Increase in Local Smartphone Users This Year | BusinessKorea

Tuesday, July 28, 2015

21 October 2013 - 1:39pm

Concerns for the mobile communication industry’s growth and future are rising, as the number of this year’s new smartphone users has increased by only 50% compared to last year’s statistics. 

On October 20, according to the industry and the Ministry of Science, ICT and Future Planning, last year there was an average of 2.54 million new smartphone users per quarter. But so far up to August this year, the average dropped to 1.35 million new users per quarter. The increase range reached only 53.1% of last year’s numbers. 

In fact, for July through August, there were only 76K new smartphone users, making the Q3 increase range a little over a million. 

The number of smartphone users out of the total number of users increased by an average of 4.5% per quarter last year, while for this year’s Q1 to Q2, only 1.9% increased. 

The over-saturation of the smartphone market, as well as the market recession, is showing directly through the number of new smartphone users. 

The mobile communication industry explains that the market recession is caused by smartphone market saturation. 

In fact, last year, market research company Strategy Analytics (SA) reported that Korea ranked number one in the world with a 67.6% smartphone distribution rate, and that this number is 4.6 times higher than the world’s smartphone distribution rate of 14.8%. SA expects Korea to maintain its place as first in the world, with this year’s rate being 79.5%.

By August this year, there are 36.32 million new smartphone users. Out of the total 54.16 million mobile communication users, 67.1% have smartphones.


More Like This

Digital Population in Korea
Thursday, 19 December 2013
The Ministry of Science, ICT and Future Planning announced on December 16 the results of its study on Koreans’ Internet usage in 2013. According to the study, the number of Internet users in Korea...
The two basic ideas behind LTE-TDD are that more data comes in to a phone than goes out from a phone, and that transmissions to and from the phone should share the same frequency.
Popularity of LTE
Monday, 16 December 2013
US market research firm Strategy Analytics predicted in a recent report published on December 15 that 39.3 million out of 55.9 million (70.3 percent) mobile phone users in Korea will be using LTE...
Smartphone Preferences
Monday, 24 February 2014
Samsung Electronics is reportedly struggling in the US smartphone market.   According to market research firm NPD on Feb. 23, the number of smartphones sold in the US during 2013 totaled 121 million...
The Samsung Galaxy S6.
Most Important Factor
Wednesday, 25 February 2015
Design is the most important factor that smartphone users consider when buying smartphones. According to the 2014 Final Report of Research on Actual Status of Mobile Internet Usage compiled by the...
Local Market Saturation
Tuesday, 15 October 2013
The growth of the Korean smartphone market is estimated to turn negative this year due to market saturation. According to the US market researcher Strategy Analytics (SA) on October 14 (Korean time...
LG's headquarters building, the LG Twin Towers in Youido, Seoul, South Korea.
LG’s Ambition
Friday, 25 October 2013
LG Electronics will launch a sales offensive to represent 10% of the global smartphone market.  With aggressive marketing for the LG G2, the company seeks to secure third place once and for all,...

Copyright 2013 BusinessKorea Co., Ltd.
301 Samdo Building, 12-1
Yeoido-dong, Yeongdeungpo-gu
Seoul, Korea 150-010
Tel: +82-2-578-3220
Fax: +82-2-578-3224


This month Business Korea is sponsored by: